The Designer & THE BRaND

Simone Ashley is the creator and founder of BySimoneA, a luxury womenswear brand. Simone has over 10 years of design experience, specializing in ready-to-wear and custom evening wear. While still in high school, Simone showcased collections in fashion shows throughout the Greater Washington Region, including Baltimore Fashion Week and Indie Fashion Week. She also created special event pieces for business executives and designed her senior prom dress. The birth of BySimoneA came shortly after high school when she realized her passion for helping women find their unique beauty succeeded the “hobby” title. After graduating with her bachelor of science degree in Business Marketing, Simone is now ready to take her passion and purpose to new heights.

BYSIMONEA strives to magnify poise and purpose in every client. The brand specializes in luxury ready-to-wear and custom evening attire, aiming to aid its clients in exuding confidence while walking in their purpose.